News
Bailey Named Director of Marketing for ¶¶Òõapp¹Ù·½°æ
APPLETON, WIS. (May 5, 2026) — ¶¶Òõapp¹Ù·½°æ promotes Michelle Bailey, CPSM, to Director of Marketing.
In this expanded role, Bailey oversees the company’s integrated marketing teams in operating groups across the U.S., fostering collaboration and consistency across the organization. She also directs key market research initiatives and develops internal processes and marketing tools that support ¶¶Òõapp¹Ù·½°æ’s pursuit and acquisition strategy. Her leadership ensures that ¶¶Òõapp¹Ù·½°æ’s marketing function is aligned, data‑driven and positioned to strengthen the company’s growth.
Bailey has been with ¶¶Òõapp¹Ù·½°æ since 2015, serving in a variety of marketing roles, including most recently as Marketing Strategist. She holds a Bachelor of Science in Communication Processes from the University of Wisconsin — Green Bay and is a Certified Professional Services Marketer (CPSM) of the Society for Marketing Professional Services (SMPS).
About ¶¶Òõapp¹Ù·½°æ
¶¶Òõapp¹Ù·½°æ (¶¶Òõapp¹Ù·½°æ) is a leading professional construction services firm serving customers across the United States. Founded in 1889, ¶¶Òõapp¹Ù·½°æ is a 100% employee‑owned company headquartered in Appleton, Wis., with 17 offices nationwide. Widely recognized as a pioneer in Lean construction, Integrated Lean Project Delivery and industrialized construction, ¶¶Òõapp¹Ù·½°æ delivers innovative solutions across a diverse range of markets, including healthcare, power, industrial, education and commercial sectors.
